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Essential for survival! Why we need drawers in our heads.

The typographic light installation »re: produced« opens up a space for experience and action for the power of cliches. The term can be derived from the French ›cliché‹ (in English: prejudice) and originally describes a reproduction process in printing. In our complex social structures, we try to orientate ourselves with this type of labeling. But what happens when we let ourselves be guided by fixed thought patterns without reflection, adopt them and reproduce them? We are called upon to intervene.


concept und design:
Karen Luc, Fabiana Woywod and Stefanie Schmidt
exhibited in the forum of the Körber Foundation.
A cooperation between the University of Applied Sciences Hamburg and the Körber Foundation.