Containers travel their entire life. It is in the nature of containers never to be in one place for long and rarely to be loaded with the same goods. A constant change of location and scenario takes place over and over again in the life of a container. As soon as he’s there, he’s gone again. High mobility and flexibility in use are its characteristics. But his journey and his cargo are precisely determined in advance, his position on the container ship or truck is precisely planned and nothing is left to chance. THE UP. Museum of Visual Arts. is a series of exhibitions in the field of interaction, video and installation art based on the idea of pop-ups. Traditional museum structures are being softened and newly adapted. Constantly changing artists, events and exhibition locations, a short exhibition duration and a highly flexible exhibition building are the central factors of this concept, fast pace and adaptability are its characteristics. THE UP offers its visitors a high-quality exhibition program that changes in content and appeals to both art connoisseurs and those interested in art. Selected contemporary artists with a high international reputation are shown. The exhibition will use both indoor and outdoor areas for the presentation of the exhibits, thereby adding one dimension to the exhibition building. The outside area is formed by the existing architecture of the respective exhibition location. This not only results in integration into the cityscape, but also a high degree of variance from exhibition to exhibition. In addition to the evening exhibitions, thematically appropriate discussions, lectures and readings are offered during the day. Through the additional use of the exhibitions as a place for art and cultural exchange, synergetic effects can be generated for both visitors and initiators. THE UP sees itself as a dynamic, pulsating and communicative construct in which a space for art and culture is created. The dynamism is reflected both in the objects on display and, in particular, in the constant adaptation and integration of the exhibitions in a changing environment. This implies both the flexible exhibition building and the use of the existing urban architecture as a presentation area. Due to the constant change in the use of the exhibition building from a passive presentation area to an active art and cultural exchange, it can be perceived as a pulsating structure. The exhibition space and lively art education are combined. Communication is the central element here.