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Recruitment Campaign

Online and offline HR campaign with sustainable advertising measures. Mainly offline in trams, in stations, in showcases or other offline ideas.

Values and attributes that are conveyed: change, new work, growth, appreciation, sustainability and diversity. For the campaign we aimed for an emotional approach to recruitment with a modern and fresh look that is open, authentic and approachable.

An out of the box take on to our usual recruitment strategy.


Unlike other insurance policies.

We grow together.

We are sustainable.